If you want to hear Joel Spolsky, Rick Chapman, Dan Nunan, Jennifer Aaker, Jeff Pfeffer, Tim Lister, Matt Mason, Guy Kawasaki, Hugh MacLeod, Tim Lister, Bill Buxton and Alberto Savoia speak on the Business of Software in San Jose, October 29th-30th, then you’ve got until the 20th October until the pre-event discount expires. Go to www.businessofsoftware.org for more details.